Viva Forever!, the musical based on the music of the Spice Girls, has posted closing notices at the Piccadilly Theatre in London.
Judy Craymer, the producer of Viva Forever!, has announced that the show is to close at the Piccadilly Theatre on 29 June, 2013. The musical opened six months ago in December 2012.
In a particularly honest press statement Craymer, who is also the producer of Mamma Mia! at the Novello Theatre, said that it was with, “a heavy heart that we’ve had to make this very difficult decision to post closing notices”.
The show opened with mixed reviews from critics, and has undergone a number of changes to make it lighter and funnier, but that, “despite the wonderful audiences and extremely positive feedback we just can’t make it work”, she said.
Craymer went on to say that, “I’m so proud of everyone involved in this production. Viva Forever! may be taking it’s leave for now in the West End but the legacy of Spice Girls will never fade.”
Featuring 16 of the Spice Girls’ greatest hits, the team behind the worldwide smash-hit musical Mamma Mia! have produced the show, written by Ab Fab’s Jennifer Saunders.
Viva Forever! follows the highs and lows of a mother and daughter as they work their way through a TV reality singing contest, with the show set against the songs of the Spice Girls.
Directed by Paul Garrington and featuring a book by Jennifer Saunders, the cast includes Sally Ann Triplett, Hannah John-Kamen, Bill Ward, Sally Dexter, Lucy Montgomery, Simon Slater, Tamara Wall, Siobhan Athwal, Lucy Phelps and Dominique Provost-Chalkley.
The musical would have faced stiff competition from a forthcoming Harry Hill penned show, X Factor – It’s Time To Face The Musical!, that has the backing of Simon Cowell and will open in the West End next year.