Is London hit ABBA Voyage heading to New York?

An international transfer of London’s hit ABBA concert ABBA Voyage could be getting a step closer, with a planned New York production of the blockbuster show.

According to New York website W42ST, a stretch of land on 11th Avenue in New York’s Hell’s Kitchen district has been identified as a possible site for a New York ABBA Arena to house the ABBA Voyage show.

The site was a former Metropolitan Lumber/Daisy May’s/Penthouse Executive Club site at 613–623 11th Avenue.

A plan for bringing ABBA Voyage to New York was presented on 18 November 2025 at a board meeting of the New York City Industrial Development Agency (NYCIDA), with the NYC Economic Development Corporation (EDC) seeking approval for a package of tax benefits to lure the production away from Las Vegas and to New York.

The success of ABBA Voyage in London has fuelled persistent rumours of further international outposts. Up until this week, Las Vegas was regularly tipped as the next destination.

New York’s ABBA Arena would be a 175,000 square foot, 3,000-seat, purpose-built arena, opening in 2028. The current London ABBA Arena, which opened in May 2022, is also housed in a purpose-built 3,000-seat arena in East London.

The New York project’s overall budget is listed at $511.7 million.

Over the last three years producers of ABBA Voyage have been talking to multiple cities and governments around the world about staging the show in their country, promoting that ABBA Voyage delivers a multi-million-dollar boost to tourism and hospitality.

New York would become only the second-ever home of ABBA Voyage, the London-born “ABBAtar” concert experience that has drawn over two million fans since 2022.

ABBA Voyage brings ABBA’s Benny Andersson, Agnetha Fältskog, Anni-Frid Lyngstad and Björn Ulvaeus back to the stage as hyper-real “ABBAtars” backed by a live ten-piece band.

In July we reported that talks for a possible Australian production of ABBA Voyage broke down. Melbourne’s Victorian Government had been discussing creating a bespoke arena at Flemington Racecourse, but negotiations “failed”, with cost and value-for-money cited as the sticking points. The cost was expected to be around AU$100 million (£52 million).

ABBA Voyage in London

The original London production of ABBA Voyage marked its third birthday earlier this year, having welcomed well over two million visitors and, according to an independent report published in December 2024, generated approximately £1.4 billion for the UK economy. Performances are currently on sale until 4 May 2026.

ABBA Voyage combines cutting-edge motion-capture technology with industrial-scale lighting and sound to recreate a 90-minute “live” concert by the group in their 1979 prime. Set-lists feature classics such as “Dancing Queen”, “Super Trouper”, “SOS” and “Gimme! Gimme! Gimme!” alongside tracks from the band’s 2021 reunion album Voyage.

The advanced technology used to create the ABBA avatars was developed by Disney-owned special effects company Industrial Light and Magic.

ABBA Voyage is operated by Aniara Ltd and was created together with ABBA’s Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad. The concert is directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson.