A new concert of Personality: The Lloyd Price Musical is coming to the Southbank Centre’s Queen Elizabeth Hall in October.
Featuring West End star Cedric Neal (Hadestown, Guys & Dolls), Personality: The Lloyd Price Musical is playing at the Queen Elizabeth Hall for two performances on 11 October 2025.
The musical is written and produced by B. Jeffrey Madoff, with music and lyrics by Lloyd Price, and directed by Sheldon Epps.
Personality comes to London following a critically acclaimed run in Chicago, and celebrates the life and career of pioneering rock ‘n’ roll legend Lloyd Price, known for hits like “Personality,” “Lawdy Miss Clawdy,” and “Stagger Lee”.
Price became the first teenager to sell over a million records and founded his own label, with his music and influence transcending race, inspiring generations, and reshaping popular culture.
Cedric Neal is currently starring in Hadestown at the Lyric Theatre in London.
His previous credits include Natasha, Pierre And The Great Comet Of 1812 at the Donmar Warehouse, an Olivier Award-nominated performance in Guys And Dolls at the Bridge Theatre, Back To The Future at the Adelphi Theatre, and Motown at the Shaftesbury Theatre.
Cedric Neal said in a statement: “Lloyd Price’s story is not just about his hits; it’s about perseverance, talent, and the power of music to bring people together. I’m honored to be a part of sharing his legacy with audiences”
Director Sheldon Epps said: “Almost everybody knows his music, but very few know his name. And even fewer know his story. Personality brings both to the stage, introducing the man who changed the world through his songs. He is a true unsung hero who influenced many generations on his own and touched the lives of many other great entertainers during his remarkable decades long career. It has been a great honor to bring his story to the stage, and audiences have responded with gratitude, enthusiasm and the desire to know even more about this wonderful artist.”
Book Writer and Lead Producer B. Jeffrey Madoff said: “Lloyd and I met through a mutual friend who saw our immediate connection and asked me to produce a documentary about Lloyd’s life. I loved his music but knew nothing about the man behind it. As I got to know more about him, I discovered a fascinating life that nobody knew about. It was a story that was important to tell, and it needed the intimacy and energy that only live theater can deliver. It had to be completely honest, showing both triumphs and struggles. When I told Lloyd I wanted to write a play about his life, he simply said, “The truth needs no defense. Tell the story.” Personality is the untold story about an unsung hero.”
Personality: The Lloyd Price Musical is executive produced in the UK by Tegan Summer Theatricals. General Management is by New Road Theatricals. UK Casting is by Pearson Casting.
Personality: The Lloyd Price Musical is playing at the Queen Elizabeth Hall in London on 11 October 2025 at 2.30pm and 7.30pm.
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