Come Alive! The Greatest Showman Circus adds new Museum Tours

London’s hit immersive production Come Alive! The Greatest Showman Circus Spectacular has announced a new addition to its pre-show experience with the launch of nightly Museum Tours.

Come Alive! The Greatest Showman Circus Spectacular is now playing at the Empress Museum in London, booking to 27 September 2026. You can secure your Greatest Showman Circus Earl’s Court tickets here.

The show has confirmed that these all-new tours will take place every evening before the main performance. Ticket holders are encouraged to find a Guide upon arrival at the venue to “discover the secrets of the Empress.”

The tours allow guests to journey through the wonders of the interactive pre-show area, which also features themed food, drink, and close-up entertainment, beginning one hour before the show starts.

The new addition comes at a busy time for the production. Come Alive! recently celebrated its first birthday in London with a major gala event last month. The cast of the show will also appear on Blue Peter’s Christmas Cracker for a show-stopping performance. The show’s success in London has also led to international ambition, with producers confirming just last week that the circus spectacular is set to premiere in Australia.

Inspired by the 20th Century Fox motion picture, Come Alive! features a fusion of contemporary circus artistry and the hit songs by Benj Pasek and Justin Paul, including This Is Me, Rewrite the Stars, and The Greatest Show.

Created by Simon Hammerstein, the London production stars Simon Bailey (Moulin Rouge! The Musical) as the Showman, with Anoushka Tandon-Sangar as Max and Britain’s Got Talent’s Kai Hou as The Ringmaster. The show is currently booking at the Empress Museum in Earls Court until 27 September 2026.

In related news for fans of the franchise, Disney’s fully-staged The Greatest Showman – The Musical will play a limited run at Bristol Hippodrome from 15 March to 10 May 2026, with an all-star West End cast including Samantha Barks, Oliver Tompsett and Ben Joyce. The show is widely tipped to open in London at the Theatre Royal Drury Lane.

Come Alive! is now playing at the Empress Museum in London until 27 September 2026.

Book tickets to Come Alive! The Greatest Showman Circus Spectacular at the Empress Museum London.