Smash-hit West End musical The Book of Mormon at the Prince of Wales Theatre has launched a new-look advertising campaign, and hit a major new milestone.
The attention-grabbing new campaign on social media is “It’s hell out there. Find salvation at The Book of Mormon” and features characters from the show descending into the depths of hell!
The Book of Mormon celebrated 12 years in the West End in March.
To add to the success, a new milestone has been reached, with The Book of Mormon taking over from Miss Saigon as the 15th longest-running musical in West End history. The show had its 4413th performance yesterday, 3 June 2025.
Last June the show racked up its 4,000th performance in London, and became the 16th longest-running musical in West End history, leaping over Jersey Boys to take the title.
It still has a long way to go before it reaches the top of the list – with Les Miserables at the Sondheim Theatre crowned the longest-running musical in West End – and world – history!
The London cast of The Book of Mormon currently stars Blair Gibson as Elder Price, Conner Peirson as Elder Cunningham, and Paige Peddie as Nabulungi, alongside Colin Burnicle as Elder McKinley, Ian Carlyle as Mafala Hatimbi, Matthew Elliot-Campbell as General/Satan, and Ron Remke as Joseph Smith/Jesus/Price’s Dad/Mission President.
The ensemble features Deon Adams, Carys Alyse Thomson, Jake Bishop, Charlie Booker, Callum Henderson, Harry Lake, Harrison Langham, Jacob McIntosh, Nicholas McLean, Paige Miller, Zachary Miller, Jack Rose, Kellah-M Spring, Kinshasa Sunrise, Nic Vani, Aisha Williams, and Jason Yeboa. Swings are Josh Barnett, Char Burnett, Joseph Davenport, Patrick George, George Grayson, Evan James, Michael Lewis, Sean Parkins, and Stephen Rolley.
The Book of Mormon features a book, music and lyrics by Trey Parker, Robert Lopez, and Matt Stone.
The show is co-directed by Trey Parker and Casey Nicholaw (Disney’s Hercules), with set design by Scott Pask, costume design by Ann Roth, lighting by Brian Macdevitt and sound by Brian Ronan. Choreography is by Nicholaw, orchestrations are by Larry Hochman and Stephen Oremus, and music supervision and vocal arrangements by Oremus.
The Book of Mormon is currently booking to 5 October 2024 at the Prince of Wales Theatre in London.
Book tickets to The Book of Mormon at the Princes of Wales Theatre in London
Prince of Wales Theatre, London
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