What is a ticket upgrade?

The seats in a theatre auditorium are priced at different levels depending on a number of factors, including how close or far away the seat is from the stage; which area of the theatre the seat is located in – such as the stalls, dress circle, or upper circle; and whether there are any restrictions on viewing the stage.

Sometimes customers are able to benefit from a ticket upgrade, often when making use of a Ticket Offer or promotion. A ticket upgrade means that for the price you have paid, or plan to pay, for your seat in the auditorium, you are given a better and more expensive seat, for the same price as your original seat.


📷 Main photo: Understanding what a theatre ticket upgrade means

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