One of London’s biggest annual theatre ticket promotions, LOVEtheatre Week, is coming to an end this weekend.
Featuring an unprecedented roster of over 50 London and West End productions, the promotion must end this Sunday, 17 May 2026.
LOVEtheatre Week features a host of London and West End shows, ranging from long-running West End classics, to anticipated new arrivals for the summer and autumn seasons.
Book LOVEtheatre Week shows here
Savings on blockbuster musicals
The 2026 line-up is particularly strong for musical theatre fans.
A number of long-running West End hits are participating, including fan-favourites Wicked, Six, Titanique, and The Book of Mormon.
Major new productions of musical classics are also included in the promotion, such as the return of Avenue Q, Cameron Mackintosh’s revival of Oliver!, the five-star production of The Producers, and Johannes Radebe and Matt Cardle in Kinky Boots.
New musicals in London featured in LOVEtheatre Week include Disney’s epic Hercules and new Frank Sinatra bio-show Sinatra The Musical.

Must-see plays
Theatregoers can also enjoy savings of up to 45% on star-studded plays, including Rebecca Lucy Taylor in Teeth ‘n’ Smiles, Indira Varma in Glengarry Glen Ross, and Ralph Fiennes in Grace Pervades.
Shakespeare fans can also enjoy a number of shows at Shakespeare’s Globe including As You Like It and Much Ado About Nothing.
Other plays featured in the Week include Brecht’s Mother Courage and Her Children, and Philip Glass’s mesmerising Tao of Glass.
The LOVEtheatre Week sale must end this Sunday, 17 May.
Explore the full list of participating LOVEtheatre Week shows here







