No longer booking
  • Venue Underbelly Boulevard, London
  • Performance dates Booking to 4 April 2026
  • Running time 1 hour 15 minutes (no interval)
  • Age guidelines 18+

Following sold-out runs in Edinburgh, London and New York, join Sam Morrison for the remarkable true story he never wanted to happen.

Part stand-up, part storytelling, and part emotional excavation, Sugar Daddy is shockingly funny and unexpectedly romantic.

One summer in Provincetown, Sam met the sexy silver zaddy of his dreams. But in the midst of the pandemic, the love of his life tragically died from Covid.

Searching for a way to survive his grief, Sam did the only thing he knew: he turned the unbearable into comedy!

The result is an outrageous, deeply human story involving: love and loss, seagull attacks, New York muggers, unexpected encounters with Jehovah’s Witnesses, and a surprise diagnosis of Type 1 diabetes.

Co-produced by Alan Cumming and Billy Porter, and directed by Amrou Al-Kadhi (Layla), Sugar Daddy is playing at the Underbelly Boulevard in Soho, London from 5 March to 4 April 2026.

Sugar Daddy starring Sam Morrison. Photo via PR

Sugar Daddy starring Sam Morrison. Photo via PR

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Performance Information

Check booking calendar for full details

Stars and Creatives

Who is in the cast of Sugar Daddy?

Starring Sam Morrison

Who are the creative team of Sugar Daddy?

  • Written by Sam Morrison
  • Directed by Amrou Al-Kadhi
  • Co-produced by Alan Cumming and Billy Porter, alongside Edgewood Entertainment

Venue Information

Underbelly Boulevard , 6 Walker’s Court, London, W1F 0BT

Nearest Tube or Train: Piccadilly Circus, Tottenham Court Road, Leicester Square

Directions

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Critics' reviews of Sugar Daddy

★★★★★ "Nothing I can write will truly describe the brilliance of this stand-up show… There simply isn’t enough hyperbole" - Broadway World

★★★★★ "One of the most powerful and fearless hours of comedy you’ll see this Fringe" - Broadway Baby

Frequently Asked Questions

Sugar Daddy is playing at the Underbelly Boulevard in London
The running time of Sugar Daddy is 1 hour 15 minutes (no interval)
The age recommendations for Sugar Daddy are: 18+
Yes, Sugar Daddy has matinee performances on the following days: Saturday, Sunday
No, sorry, Sugar Daddy has now completed its run and is no longer on sale.

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