Wake The Tiger, the Bristol‑born pioneers of the Amazement Park concept, have confirmed they will transform an 80,000 sq ft location at Westfield London into Europe’s largest immersive art experience.
Amazement Park promises to be an expansive, interconnected world, opening in summer 2026.
The award‑winning company will export and expand its surreal world of Meridia, already a hit with more than half‑a‑million visitors in Bristol, to Shepherd’s Bush in London.
Hundreds of artists, makers and technologists will be enlisted to turn the shell in Westfield into a labyrinth of interactive sets, other‑worldly installations and secret passages designed to inspire social and ecological change. Wake The Tiger is a certified B Corporation and will embed sustainability goals into the build, operations and storytelling.
Backed by shopping‑centre owners Unibail‑Rodamco‑Westfield (URW), the London outpost signals the next phase of the developer’s strategy to blend retail with destination entertainment.
Dirty Dancing heads to Westfield
Before Amazement Park opens its doors, Westfield will welcome another crowd‑pleaser: Dirty Dancing – The Classic Story on Stage will christen the purpose‑built, 620‑seat Capital Theatre from 23 October 2025, giving fans “the time of their life” in an intimate new West London venue.
Amazement Park to open in London in summer 2026
Co‑Founder & CEO of Wake The Tiger, Graham MacVoy, said in a statement: “When we conceptualised Wake The Tiger we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling. It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake The Tiger to the capital. Since launching in 2022, Wake The Tiger has welcomed visitors from more than 70 countries. As a certified B Corporation, it continues to push the boundaries of immersive storytelling, blending creativity, environmental purpose and community engagement alongside entertainment and wonder. This West London expansion marks a major leap in scale, ambition and reach. In tandem with the announcement, there are a limited number of exclusive investment opportunities for visionaries to join Wake The Tiger’s mission; “Inspire. Disrupt. Believe. For a better world.”
His colleague, Luke Mitchell, Co-Founder and Chief Creative Officer at Wake The Tiger, said: “This is a culmination of over 20 years of creative world-building, from the ground-breaking Boomtown Fair Festival to a new genre of immersive visitor attractions in Amazement Parks®, the space in Westfield London has totally blown our mind. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension.”
Capital Theatre, London
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