West End award-winner Hamilton has released a brand-new London theatre marketing campaign.
After over 8 years at the West End’s Victoria Palace Theatre in London, Lin-Manuel Miranda’s Olivier and Tony Award winning musical has dropped a new-look poster and campaign.
Now booking to 3 October 2026 at the Victoria Palace Theatre, Hamilton is written by Lin-Manuel Miranda, and directed by Thomas Kail.
The new marketing campaign for Hamilton in London
The campaign features stars of the show Alex Sawyer as Alexander Hamilton, Jay Perry as Aaron Burr, and Bente Mulan as Eliza Hamilton.
Famous song titles and lyrics from the show are also featured, with “Be in the room where it happens”, “who lives, who dies, who tells your story?”, and “I am not throwin’ away my shot” all used in the new campaign.
Hamilton will celebrate its 9th birthday in the West End in December 2026. Last year the show celebrated its 10th anniversary on Broadway.
Video: Hamilton – Watch the new advert
Who’s in the cast of Hamilton?
Hamilton stars Alex Sawyer (Girl From The North Country) as Alexander Hamilton, Jay Perry (Back to the Future) as Aaron Burr, and Bente Mulan (Disney’s Frozen) as Eliza Hamilton, with Emily-Mae (The Bodyguard) as Angelica Schuyler, Jasmine Jia Yung Shen (Six The Musical) as Peggy Schuyler/Maria Reynolds, Jonathan Andrew Hume (Shucked) as George Washington, Yeukayi Ushe (The Lion King) as Marquis De Lafayette/Thomas Jefferson, Jordan Castle (Guys & Dolls) as Hercules Mulligan/James Madison, Jordan Benjamin (The Little Big Things) as John Laurens/Philip Hamilton and Daniel Boys (Avenue Q) as King George III. At certain performances, the role of Alexander Hamilton will be played by Adam J. Bernard (The Drifters’ Girl).
Discover more West End musicals currently playing in London and book tickets across the capital.
Performance Information
- Theatre: Victoria Palace Theatre, London
- Booking until: 3 October 2026
- Performance schedule: Monday to Saturday evenings and Thursday & Saturday matinees
- Running time: 2 hours 45 minutes (including interval)
- Age range: Recommended for ages 10+
- Tickets: Check availability and performance dates for Hamilton
Victoria Palace Theatre, London
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