Jamie Allan’s Amaze to transfer to the West End’s Criterion Theatre

Award-winning magician Jamie Allan is bringing his new magic show Amaze to the West End’s Criterion Theatre in London.

Amaze will run from 18 October to 23 November 2024 at the Criterion Theatre.

A previous version of the show played the Marylebone Theatre this summer.

Created by Jamie Allan and Tommy Bond, Amaze is directed by Jonathan Goodwin, with creative consultant Harry De Cruz, senior creative designer Clare Nordbruch and The Believer Joe Wenborne.

The show also includes featured artist Natalia Love, and brings together traditional magic with iMagic tech including lasers, holograms, 3D video mapping and more.

Amaze is a story-driven magic show that combines state-of-the-art technology with timeless conjuring techniques, putting the wonder directly into the hands of the audience and makes them feel part of the magic.

Back in the UK for the first time in 7 years, Jamie Allan is known as an innovative high-tech magician, who premiered his iMagic on ITV’s This Morning in 1995 as a teenager. He went on to star in West End show Impossible, touring the UK. His award-winning show iMagician played the West End’s Garrick Theatre in 2015, and played the US in 2018. His other shows include recent hit Illusionarium and Magic Immersive.

Jamie Allan said in a statement: “Amaze is a deeply emotional show for me to deliver, and is so very personal. It is incredibly rewarding to see the magic and my true story connect so deeply with people. Amaze is a show about a child who dreams of being a magician, and a huge part of that dream for me was to appear in my own West End show. In many ways, part of my story will be lived out on stage every night. An earlier version of the show opened at Marylebone Theatre this summer but we’re expanding the show to be even more spectacular, and – most of all – more amazing. I can’t wait to bring this turbo-charged new version of Amaze to the beautiful Criterion Theatre. I’m so excited to share this next chapter of Amaze with audiences in the West End.”

Amaze is playing at the Criterion Theatre from 18 October to 23 November 2024.

Currently playing at the Criterion Theatre is I Wish You Well: The Gwyneth Paltrow Ski-Trial Musical until 12 October 2024. Following Amaze, the Criterion Theatre presents the UK premiere of Titanique from 9 December 2024.

More about tickets to Amaze at the Criterion Theatre London

Sign-up for booking alerts, offers & news about Jamie Allan's Amaze and other shows:

Main photo: Amaze - Jamie Allan's magic show - is coming to the Criterion Theatre. Photo supplied by producers