New immersive experience Elvis Evolution is coming to London later this year.
Leading UK immersive entertainment company Layered Reality has teamed up Authentic Brands Group, owners of the Elvis Presley estate, to develop a new immersive experience.
The experience, which will be based in Central London, will launch in London in November 2024, before heading to Las Vegas, Tokyo and Berlin.
Layered Reality also run popular London immersive experiences Jeff Wayne’s The War of The Worlds: The Immersive Experience on London’s Leadenhall Street, and The Gunpowder Plot at Tower of London’s Tower Vaults.
Elvis Evolution promises to bring the music star back to life through the power of AI and holographic projection, augmented reality, live theatre and multi-sensory effects, in a concert experience that is a celebration of his life and musical legacy, and allow people to experience his meteoric rise to fame, larger-than-life persona, and the cultural movement he catalysed in the 1950s and 1960s.
The experience will also feature an after-party Elvis-themed bar and restaurant, with live music, DJs and performances.
CEO of Layered Reality Andrew McGuinness said in a statement: “Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
Marc Rosen, President, Entertainment, at Authentic Brands Group, said: “We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy.”
More about Elvis Evolution tickets in London
ALSO BOOKING: The Elvis Years, the spectacular new show coming to the Dominion Theatre on 30 June 2024 – BOOK NOW
Book tickets to The Gunpowder Plot in London
Book tickets to Jeff Wayne’s The War of The Worlds: The Immersive Experience in London
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