Bartlett Sher’s Tony award-winning Broadway production of Lerner and Loewe’s My Fair Lady is hurtling to the West End, and with plenty of style!
Now in rehearsals, this sumptuous new show opens on 7 May 2022 at the London Coliseum, for a limited Summer season until 27 August.
And the marketing and PR people are doing a great job building buzz up to the opening. My Fair Lady has good form in getting theatregoers excited ahead of its opening night. The original London production of My Fair Lady opened at the Theatre Royal Drury Lane in 1958. PR supremo Vivienne Byerley, who worked for the show’s producer Binkie Beaumont at HM Tennent, was said to have “whipped London theatregoers into frenzied anticipation” leading up to the opening, and even convinced the Daily Express to print a countdown headline (“FOUR MORE DAYS”) every day leading up to the big night!
This month’s issue of Tatler has the most gorgeous front cover of Amara Okereke, who plays Eliza Doolittle in the production (see images below). The accompanying Tatler photoshoot story of Okereke is ravishing, including hats by Emily-London.
Also, the Coliseum will host a special retail pop-up throughout the run of My Fair Lady. Broadway florists boo•kay will make their West End debut, running a pop-up florists in the foyer of the Coliseum, staffed by out-of-work West End performers. boo-kay was started during the pandemic by musicals actor and dancer Robbie Fairchild (An American in Paris), who trained in floristry at the Covent Garden Academy of Flowers. They are also running Friday Flowers, combining flowers with performance, and “intimate” floristry classes!
Given the My Fair Lady story is about a young Cockney selling flowers in Covent Garden, it all feels very appropriate.
Broadway director Bartlett Sher is a busy man at the moment, with another show also on stage in London: the Broadway transfer of his To Kill a Mockingbird, now playing at the Gielgud Theatre starring Rafe Spall. Plus it was announced this week that Sher is tackling another Lerner & Loewe musical – this time Camelot, opening at the Lincoln Center Theatre in November, adapted by Aaron Sorkin, who also adapted To Kill a Mockingbird.
The cast of this new London production of My Fair Lady – the first in the West End for 21 years since Cameron Mackintosh transferred the National Theatre production, includes Amara Okereke as Eliza, Harry Haddon-Paton as Henry Higgins, Dame Vanessa Redgrave as Mrs Higgins, Sharif Afifi as Freddy, and Maureen Beattie as Mrs Pearce.
My Fair Lady – Tatler images
All images copyright Tatler