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Immersive experience company Layered Reality has confirmed the opening date for its major new Elvis Evolution experience in London.

Elvis Evolution will use cutting-edge technology and generative AI to let visitors walk in the shoes of iconic music superstar Elvis Presley, covering his life story and seminal performances, and going behind-the-scenes like never before.

Elvis Evolution will open in May 2025, and as announced last month, will run at Immerse LDN site at London Excel Waterfront.

The experience has also now extended in London, and is booking to 28 September 2025.

The experience promises to be a high-energy, high-tech homage where fans will get to walk in Elvis’ blue suede shoes, with the sights, sounds and even smells of his life and career. The experience centres on Elvis’ iconic ’68 special performance that captures the drama and triumph of what is described by many as the ‘greatest rock performance of all time’.

Video: Behind-the-scenes of the making of Elvis Evolution

Layered Reality has been granted access to thousands of Elvis’s personal photos and hours of the star’s home-video archive, using state of the art technology to bring the musical icon to life, all through a partnership with Elvis Presley Enterprises and Authentic Brands Group, the custodians of the Elvis Presley estate.

Standard tickets to Elvis Evolution will include access to the All Shook Up After-Party with live music and DJs in true rock ‘n’ roll style.

Tickets will go on sale from 25 October 2024.

Elvis Evolution is running at Immerse LDN at Excel London from 10 May 2025, booking to 28 September 2025

More about tickets to Elvis Evolution at Immerse LDN in London

What They Said

Andrew McGuinness, Founder and CEO of Layered Reality said: “Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers and for those who just love an uplifting night out. We know demand will be high, but with no dynamic pricing in place, fans who have already waited decades for this moment can feel confident they can get a ticket at the original price. We want the show to be as accessible as possible, without any surprises for those desperate to secure tickets”

Joel Weinshanker, Managing Partner of Elvis Presley Enterprises said: “Elvis has always been more than just a performer; he represents an era, a cultural shift, and a connection that spans generations. With ‘Elvis Evolution,’ we are pushing the boundaries of how his legacy is experienced. Layered Reality’s immersive approach will allow fans to truly step into Elvis’ world and feel the energy and spirit of his music in an unprecedented way. We are excited to bring this new chapter of Elvis’ legacy to life, allowing fans to engage with his iconic music and larger-than-life persona in a deeply personal and interactive format.”

Damian Norman, Director, Immersive Entertainment & Events of Excel, London said: “At Immerse LDN, we are proud to be developing the UK’s first dedicated immersive entertainment district. A cornerstone of our vision is to collaborate with world-leading content creators, which is why we are thrilled to partner with Layered Reality to bring Elvis Evolution to life. With their well-deserved reputation as a market leader in London’s immersive scene and their track record of delivering successful, long- running IP’s Layered Reality is the ideal partner to resurrect one of the best-selling artists in history. The music of Elvis continues to inspire and captivate audiences worldwide, and we couldn’t be more excited to welcome him to Immerse LDN.”

Mark Benson, President of The Mill, said: “We are very excited about our participation alongside Layered Reality in Elvis Evolution, and for The Mill’s outstanding creative and tech talent to once again push the boundaries of what is possible, and deliver an extraordinary, authentic and thrilling theatrical event.”

UPDATES: First published 22 October 2024 with news of the experience going on sale; Updated 1 November 2024 with news of an extension to September 2025

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Main photo: Elvis Presley. 1973, January 14 - Still image from Aloha from Hawaii via Satellite. Photo credit Authentic Brands Group

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