Published between1996 and 1997, Applause was a newsstand and subscription magazine devoted to UK theatre.
First edited by Rayner Bourton, and then Clive Hirschhorn, it was published by ticket agency Applause and aimed to provide theatregoers with informed comment, interviews, features, reviews, and gossip about the plays and players making news in both London and New York. It also provided special offers and discounts on West End shows and event.
CONTENTS
Preview issue, July 1996
Read Applause magazine, Preview issue, July 1996

DIARY – Current events in film, dance, music and art
PROFILE Charles Rayner talks to Margarita Pracatan about her meteoric rise to stardom
REVIEWS – Recent openings in and around London
NED SHERRIN – Excerpts from his book ‘Theatrical Anecdotes’
ARTS & MUSIC – Applause magazine’s exclusive theatre club and show and event offers
BROADWAY LIGHTS – The word from Stateside with Rene De Woerk
WEST END NIGHTS – Hot gossip from London
INTERVIEW – Kevin Whately in conversation with Rayner Bourton
ENGLISH NATIONAL BALLET – A look at the acclaimed production of Alice in Wonderland
THE LARRY ADLER COLUMN – Credit where ‘credits’ are due
A BRUSH WITH ART – Picture choice by Christopher Lloyd, Surveyor of the Queen’s Pictures
BIGGINS ON SPEC – Wit and grit
ART REVIEW – Degas: artist as collector
THE DOWAGER OF ELLINGTON ST – Ashley Herman takes a look at the refurbishment of the Lyceum Theatre in Covent Garden
OUT & ABOUT – News from out of town
MY FAVOURITE RESTAURANT – Googie Withers and Hannah Gordon reveal their favourite haunts