15 October: On this day in 1930… The Apollo Victoria Theatre opened in London

On this day in… 1930

The Apollo Victoria Theatre opened in London

Apollo Victoria Theatre
Apollo Victoria Theatre

Currently home to smash-hit West End musical WICKED, the Apollo Victoria celebrates its birthday today having opened in 1930.

Designed by E. Wamsley Lewis and W E Trent in the Art Deco style, the Apollo Victoria originally opened as a cinema and variety hall called the New Victoria Theatre.

The first production was a film starring George Arlis called Old English, which was based on a stage play by John Galsworthy.

The Theatre didn’t start playing musicals full time until the 1980’s, with a revival of The Sound of Music opening in 1981, and Andrew Lloyd Webber’s hit musical Starlight Express playing at the theatre from 1984 to 2002, in an auditorium that was specially configured to allow the roller-skating within the show to come right out into the audience.

WICKED has been playing at the theatre since 27 September 2006.

The current theatre has 2,304 seats and is owned by Ambassador Theatre Group.


Read more about the History of the Apollo Victoria Theatre

Book tickets to WICKED at the Apollo Victoria Theatre


Apollo Victoria Theatre, 

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