In a rather random PR stunt that only the West End could have got away with, the inaugural West End Tug of War contest took place this week between cast members of the Gielgud and Queen’s Theatres.
The stage doors of the two theatres both empty out on to Winnett Street, and so battle commenced on the street between the Gielgud’s Lend Me A Tenor cast and the Queen’s Les Miserables during the break between their matinee and evening performances on Wednesday 13 July.
The Gielgud’s Lend Me A Tenor had originally challenged the Queen’s Les Miserables to the Tug of War, and after a best-of-three it was the Tenors who took the prize, with Matthew Kelly accepting the trophy on behalf of the Tenors.
The Tug of War was said to bring back happy memories of the annual Society of West End Theatre (now SOLT) West End bed race in Leicester Square. Could the Tug of War become an equally big event?