Julian Bird and Nica Burns

Outgoing SOLT chief Julian Bird starts new entertainment production outfit with Nimax’s Nica Burns

Julian Bird, the outgoing Chief Executive of the Society of London Theatre (SOLT), is to start a new theatre production company with Nica Burns, Chief Executive of Nimax Theatres, one of the West End’s largest theatre owners.

Called Green Room Ents, the company will be run by Julian Bird as Chief Executive, and chaired by Nica Burns. 

Based in Covent Garden, their plan is to work across all entertainment including theatre, cabaret, TV, radio and new media, plus consult for other companies. Bird’s first consulting gig is for Cunard cruise ships, helping them with the strategy for their onboard live entertainment.

Julian Bird also hosts a weekly radio show on Magic at The Musicals called “The Green Room” every Saturday morning.

Julian Bird said:  “I am excited to join with Nica in this new venture producing new work, partnering with many exciting people and organisations around the world, and forging new creative relationships. We have exciting plans in development and I can’t wait to get started”. 

Nica Burns said: “I very much enjoyed working with Julian during his 12 years at the Society of London Theatre and look forward to working closely with him at Green Room Ents.”

Bird finishes up at SOLT this month after joining in 2010, and has been Executive Producer of their annual Olivier Awards since 2011. Other producing work has included the European premiere of “Sondheim on Sondheim” and a centenary concert honouring Alan J Lerner, both for the BBC. He is also chair of the arts centre in Bexhill-on-Sea, the De La Warr Pavilion.

Nica Burns produces theatre and has been Chief Executive of Nimax Theatres since she founded the company in 2005 with her business partner Max Weitzenhoffer. Nimax is currently working on opening a brand new theatre on Charing Cross Road later this year.

👤 📅10 May 2022
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📷 Main photo: Julian Bird and Nica Burns

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