boris johnson

New West End tourism push

Boris Johnson, the Mayor of London, today launched a major new initiative to boost visitors to London. The plan will include discounts at shops and restaurants, free live events and traffic-free days in the West End. Boris Johnson said that there was “no time for complacency” in terms of attracting visitors to the capital. He announced a £400,000 cash injection from four central London boroughs to the London tourism campaign, following plans announced last month for a new £2m Visit London campaign to promote the capital to the rest of the UK and abroad last month. The initiative sees the …

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