Can I buy show merchandise?

All London theatres sell theatre programmes within the venue. They are unfortunately not free like Broadway’s Playbill programmes, but have greatly improved over the years (mainly thanks to the efforts of Lyn Haill at the National Theatre) and usually feature interesting articles about the show and wider articles about London theatre in general alongside all of the usual cast bios and info.

Many theatres – particularly the big musicals – also offer a range of merchandise including DVDs, CDs, posters, books and celebration items such as t-shirts, mugs and fridge magnets.

You can also buy show merchandise from online stores such as Amazon (visit our Shop for more info).


📷 Main photo: Is it possible to buy merchandise for my favourite West End show?

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3 thoughts on “Can I buy show merchandise?”

  1. I want to purchase a shows merchandise but not online. Is this only possible if I am seeing the show or can I go into the store but not see the show?

    1. Hi Claire, it’s not easy to buy show merch in stores unless you pop into the actual theatres. There may be some Disney show merch such as Frozen and The Lion King available in Disney Stores, but it may be more related to the movies than the shows. The Theatre Cafe on Shaftesbury Avenue also has show merch for sale.

  2. I’m trying to buy merchandise from a show no longer playing (Made in Dagenham) – I am sure products must still be available – please help!

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