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Creators of Elvis Evolution – the new Elvis experience in London, have announced the partner who will create the AI avatar of Elvis Presley for the show.

Immersive entertainment company Layered Reality has struck a partnership with Technicolor Group, and their visual effects studio The Mill in London.

The Mill will partner with Layered Reality on multiple projects, including using AI technology to create the most realistic and authentic version of Elvis, led by Layered Reality’s newly expanded in-house studio team.

The Mill was one of the earliest pioneers of VFX for icon replacements, winning a BAFTA & Oscar for their work on the movie Gladiator and most recently winning 3 Cannes Gold Lions with FCB NY and Michelob for the virtual Williams Formula 1 race Lap of Legends.

Layered Reality Studios has recently staffed up, including Executive Producer Oran Doyle (Harry Potter: A Forbidden Forest Experience, Stranger Things: The Experience); Digital Producer Catherine Hayward (Commonwealth Games); Production Manager Al Parkinson (National Theatre, Cameron Mackintosh Ltd); Technical Director Ollie Jeffrey (Royal Albert Hall); and Producer Sophie Scotchford (Eurovision 2023).

In January this year Layered Reality announced they had secured the global licensing rights to create Elvis Evolution from the owners of Elvis’ estate Authentic Brands Group. The immersive experience will bring the global musical icon back through the power of AI, augmented reality, live theatre and multi-sensory effects in a celebration of his life and legacy.

There’s still no news on a date for when tickets for Elvis Evolution will go on sale, although Layered Reality have now confirmed it will be later this year.

The experience was due to begin in November 2024, but has now been pushed back to spring 2025.

Other Layered Reality experiences in London include The Gunpowder Plot, and Jeff Wayne’s The War of the Worlds.

Also currently running in London is Direct From Graceland: Elvis The Exhibition, a major new Elvis exhibition in London Bridge.

More about Elvis Evolution in London

What They Said

Simon Reveley, Head of Layered Reality Studio said in a statement:

“The Mill has a history of being pioneers, innovators and world class artists. We’re thrilled to work with them, utilising the latest in Artificial Intelligence to deliver more for our audiences. The integration of AI into The Mill’s arsenal of world class VFX tools, in the hands of their global network of award-winning artists, will help us deliver truly magical moments; the kind of moments that take your breath away.”

Mark Benson, President, The Mill said:

“We are very excited about the potential for our partnership with Layered Reality and helping to put Elvis back in the building. We are tasked with bringing Elvis back digitally by collecting and ingesting images and film archive clips to train AI models on Elvis’s face so we can recreate famous Elvis live performances. The Mill’s outstanding creative and tech talent will once again push the boundaries of what is possible, to deliver an extraordinary, authentic and thrilling theatrical event.”

Andrew McGuinness, Founder and CEO of Layered Reality said:

“Securing the best talent and partners is crucial for us to deliver outstanding immersive experiences. The Mill has an unrivaled pedigree in creating extraordinary digital effects spanning back to one of the earliest examples of icon replacement which won them a BAFTA for their work on Gladiator. They are at the forefront of utilising new technologies for creative innovative entertainment and we are delighted to have secured their partnership. Their support, and our talented new in-house team, means we are confident of delivering a superlative immersive experience for Elvis fans everywhere.”

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Main photo: Elvis Evolution London

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