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Howard Panter: Fame and fortune

August 17, 2010 

We read with interest Ambassador Theatre Group co-owner Howard Panter’s spread in the Sunday Times Money section this weekend, “Fame and fortune: I put my savings on the stage”, in the hope of getting some tips.

Howard Panter and Rosemary Squire

Howard Panter and Rosemary Squire

Alongside his wife and business partner Rosemary Squire, they are now the most powerful people in British Theatre and certainly the largest theatre owners. Their deal last year to buy Live Nation’s venues boosted their portfolio to 39 theatres in the UK, including London’s Apollo Victoria, Comedy, Duke of York’s, Fortune, Lyceum, Phoenix, Piccadilly, Playhouse, Savoy, Trafalgar Studios and Donmar Warehouse. That means they manage more than 11,000 theatre seats in London. Powerful indeed.

In the feature, Panter, 61, revealed his ambition to capitalise on the current overseas interest in London shows. His aim is to export shows to other countries by selling the intellectual property of a show but getting it backed by investment from the home country, and populating it with the host country’s local talent.

Presumably it’s a similar model to Cameron Mackintosh but without actually producing the show – more in line with TV companies exporting formats overseas. This makes sense given ATG’s increasing emphasis on production (recent examples include Keira Knightly in The Misanthrope, Legally Blonde at the Savoy and a new tour of The Rocky Horror Show – which Panter owns the rights to). This virtuous circle of owning venues and then producing plays for them makes perfect business sense and mirrors Mackintosh in reverse (a producer who moved into theatre ownership).

Panter is also lobbying hard for tax breaks to help “angels” invest in commercial theatre. Angels – usually rich theatre-loving individuals who take a punt on backing a show in the hope of making some money (rare) and getting a bit of West End glamour (guaranteed) – have long been the life-blood of commercial theatre financing. As Panter says, “With the cuts that are coming, commercial theatre is the bit that’s going to grow, while the publicly subsidised sector of the theatre will be under huge additional strain. The problem, though, is how you sell this politically right now”.

Hard to do, I imagine, when you put it like that.

If commercial theatre is going to grow then tax breaks are going to be less likely. The argument needs to be that, like productions and venues, the subsidised and commercial theatre run in a virtuous circle of talent and creativity – generating lots of money for the UK in the process. It doesn’t pay to have one without the other, so in the short-term commercial theatre will grow as it takes audiences away from a dwindling subsidised world, but in the long-run the whole thing dries up.

We also learnt that Howard has minor dyslexia, likes a good holiday, started in theatre with £1 but now turns over about £230m a year, and has got showbiz in his bones: he originally studied lighting, sound, design, stage management and direction at Lamda.

Which is good to know because with great power comes great responsibility (ref: Spider-man), and we are going to need some seriously passionate, powerful and benevolent theatre people to see us through the next few years.

LINKS

Sunday Times – Howard Panter 15/08/10

London Theatre – 2009 Preview

December 30, 2008 

If theatre mirrors life then you would expect 2009 to be a bad year for the performing arts in London: economic downturns and credit crunches sound like gloomy news for our discretionary entertainment spending. But West End theatre box office figures have kept on going up in recent years, and the huge number of new productions sailing into town during 2009 could mean that Theatreland manages to buck the trend.

THE GREAT REVIVAL

The RSC, National Theatre, Donmar and Old Vic dominated straight drama in the West End in 2008, and they haven’t finished yet. Big hitters coming to town include Judi Dench and Rosamund Pike in the Donmar in the West End’s Madame de Sade at the Wyndhams; Jude Law offering us his, hopefully fighting fit, Hamlet; Gillian Anderson in Ibsen’s A Doll’s House and Rachel Weisz in A Streetcar Named Desire at the Donmar Warehouse; Helen Mirren making her return to the London stage in Phaedra at the National Theatre; and a number of crowd-pleasing revivals at the Old Vic, no more so than Dancing at Lughnasa, Brian Friel’s hugely successful play starring Andrea Corr, and Sam Mendes directing Chekhov’s The Cherry Orchard and Shakespeare’s A Winter’s Tale, both featuring Ethan Hawke, Simon Russell Beale and Sinead Cusack.

STAR POWER

Other stars shimmying into town include Ian McKellen and Patrick Stewart in Samuel Beckett’s Waiting for Godot at the Haymarket, Ken Stott and Hayley Atwell in Arthur Miller’s A View from the Bridge at the Duke of York’s, heavy-hitter Pete Postlethwaite as King Lear at the Young Vic, and Antony Sher giving us his Prospero in the RSC’s The Tempest. The Gavin and Stacey phenomenon continues to roll on, as we see Joe Orton’s delicious romp Entertaining Mr Sloane at the Trafalgar Studios starring Gavin himself, Matthew Horne, alongside Imelda Staunton; whilst Gavin’s onscreen Mum Alison Steadman plays a barking Leeds housewife in Alan Bennett’s Enjoy at the Gielgud Theatre.

NEW PLAYS

The sharp eyed amongst you will notice that all of these plays are revivals rather than new work, keeping audiences firmly in their comfort zones. That said, new plays may be thin on the ground but not absent all together, with the National offering up Richard Bean’s England People Very Nice, following two lovers across four centuries, and Samuel Adamson’s Mrs Affleck set in the 1950s. Jez Butterworth has two new plays in pre-production, with comedy Parlour Song at the Almeida and Jerusalem at the Royal Court. Also at the Royal Court, Mark Ravenhill will bring his new play Over There. Plus Hollywood man of the moment James McAvoy is to star in Richard Greenberg’s acclaimed play Three Days of Rain at the Apollo, and at The Old Vic Richard Dreyfuss headlines the world premiere of American playwright Joe Sutton’s new play Complicit, directed by Kevin Spacey.

“BASED ON A FILM”

In musical theatre, 2009 promises to be a year of great big fabulous and familiar shows, surely enough to see us through the dark times? And it’s no coincidence that many of them are based on hugely successful films.

Oliver! will be well and truly steaming ahead through 2009 at the Drury Lane Theatre Royal with Rowan Atkinson and Jodie Prenger; La Cage Aux Folles will continue camping it up at the Playhouse but with Graham Norton taking over from Douglas Hodge; and at the Adelphi Theatre Lee Mead will bow out of Joseph to be replaced by Gareth Gates.

Jason Donovan will be donning the wigs and lip gloss to take us on an Australian power-mince in Priscilla Queen of the Desert at the Palace Theatre. And Sister Act at the London Palladium will be doing its best to recreate the fun of the film, helped along by Whoopi Goldberg as co-producer. And not quite a musical but as good as, Calendar Girls the stage play will up the naked flesh quotient in the West End, starring Patricia Hodge and Lynda Bellingham at the Noel Coward Theatre.

Also in musicals-land the power of reality TV continues to wield its power, with Gareth Gates going into Joseph at the Adelphi Theatre, the X-factor’s Niki Evans continuing in Blood Brothers at the Phoenix, Jodie Prenger in Oliver at the Drury Lane, and Ray Quinn and Danny Bayne in Grease – joined for a limited time by the legendary Jimmy Osmond.

KIDS RULE

Kids should also see a good year in 2009 with an enormous live theatrical production of Walking with Dinosaurs coming to a stadium near you, and War Horse transfers from its successful run at the National Theatre to the New London Theatre.


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No Man's Land Review

November 6, 2008 

NO MAN’S LAND. The Duke of York’s Theatre.

As Briggs describes a route involving an intricate one-way system, with unfathomable twists and turns, it soon becomes clear that his directions lead to a kind of no man’s land. ‘This trip you’ve got in mind,’ he says, ‘drop it, it could prove fatal.’

The speech could be a metaphor for the play itself though its two central characters. Hirst (Michael Gambon – pictured), a successful, well-heeled poet and essayist, and Spooner (David Bradley), a dishevelled, impecunious poet manque Hirst picks up at a pub near Hampstead Heath and invites back for a drink, have their own definitions of ‘no man’s land.’ It never changes, never moves, never grows older. But which remains forever icy and silent.

The play’s narrative thrust could not be simpler. After Hirst invites Spooner into his luxurious home (courtesy of designer Giles Cadle) dominated by a well-stocked bar, Spooner attempts to ingratiate himself with his wealthy host hoping that an on-going friendship might be of benefit to him.

What he has not reckoned with, however, is the menacing presence of Foster (David Walliams) and Briggs, incipient thugs who may or may not be lovers, and whose job is to make sure their boss is protected from leeches like Spooner. They succeed.

The idea of a derelict stranger imposing on the hospitality of another was, of course, explored by Pinter in The Caretaker, his first major success. Indeed, No Man’s Land borrows, in mood and atmosphere, quite liberally from several of the playwright’s earlier pieces – notably The Birthday Party and The Homecoming.

Particularly mysterious is the ambiguity that exists between Hirst and Spooner. Could they actually have once known each other at Oxford and have even been friends?

The play’s second comic set-piece, in which the pair exchange a series of long-past social reminiscences involving names like Lord Lancer (‘He’s not one of the Bengal Lancers, is he?’ enquires Briggs), Burston-Smith, Bunty Winstanley, and Doreen Busby, suggests a once-intimate association.

The play also broke new grounds for Pinter. For the first time, his protagonist is a man of means and, like Pinter himself, a poet.

Fascinating, too, is that Spooner, despite having his eye clearly on the main chance, brings a whiff of life into a house literally plunged into darkness. Briggs and Foster, on the other hand, would appear to be waiting for Hirst to die – which, as the play ends, he seems to be doing.

When No Man’s Land was first performed in 1975, John Gielgud played Spooner and Ralph Richardson was Hirst – a double act hard to forget, even harder to follow, and pointless to compare with succeeding casts.

Gambon’s glazed introspection as he peers silently into the middle-distance contemplating ‘the last lap of a race I had long forgotten to run’, is extraordinarily moving and contrasts brilliantly with his stealthier more buoyant moments when, after a good night’s sleep, he bounds into view with an energy and a sprightly playfulness (albeit short-lived) unseen until this point.

Bradley’s crumpled, delusional Spooner whose every wrinkle speaks of failure and failed potential, is very moving too, a muted cello to Gambon’s periodic, trumpet-like outbursts.

Walliams and Dunning are appropriately sinister as Hirst’s manservants, and exude a homoerotic frisson echoed in a production by wunderkind Rupert Goold, that never allows the play’s fair share of laughter to upstage the darkness at its heart.

CLIVE HIRSCHHORN. Courtesy of This Is London.

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