May 14, 2011
A new TV commercial has been launched for the “reimagined” Broadway musical Spider-Man Turn off the Dark, starring Reeve Carney and featuring music and lyrics by U2’s Bono and The Edge.
The show, which cost around $70 million – the most expensive Broadway musical ever staged, reopened on Thursday (12 May 2011) after closing for a revamp on 19 April. It has been previewing since November 2010.
Producers of the much-troubled musical parted company with the show’s original director, co-writer and visionary Julie Taymor in March, to be replaced by playwright Roberto Aguirre-Sacasa, director Philip William McKinley and choreographer Chase Brock. The new team has cleaned up the story, added more flying sequences, and Bono and The Edge have also reworked a number of the songs.
Reeve Carney stars as Peter Parker in the show. He told CBS News that the changes had been “reinvigorating” and that, “there’s an energy in the company because of having a clear direction, knowing where we’re headed and knowing that it’s going to be to a greater place.”
Spider-Man: Turn off the Dark – New TV Commercial