The London Eye


The Coca-Cola London Eye has become an iconic landmark on the capital’s skyline.

Since opening in March 2000 The London Eye has become the capital’s number one visitor experience, offering a truly breath-taking, 360-degree view of London.

Gracefully rotating over the River Thames, each capsule provides up to 40 kilometres of views in all directions and offers a stunning perspective on famous landmarks such as the Houses of Parliament, Big Ben, St. Paul’s Cathedral, The Shard and Westminster Abbey.

At 135 metres, the Coca-Cola London Eye is the world’s tallest cantilevered observation wheel; a feat of design and engineering it has become the modern symbol representing the capital and a global icon.

Running throughout the day and evening, each trip lasts approximately 30 minutes in one of the 32 high-tech glass capsules. Within each capsule, six touch screens allow you to explore the capital’s iconic landmarks in several languages.

Fun Facts:

  • The design is similar to an enormous bicycle wheel, with a central hub and spindle connected to outer and inner rims by cable spokes.
  • You can see around 40km from the top – as far as Windsor Castle on a clear day
  • The London Eye can carry 800 guests per rotation – equivalent to 11 London red double decker buses.
  • The London Eye receives more visitors annually than ancient wonders of the world like the Taj Mahal, Stonehenge and even the Great Pyramids of Giza.
  • There are 32 capsules in total; one for each of the London boroughs. For superstitious reasons they are numbered up to 33, with capsule 13 left out for good luck.