The Society of London Theatre has finally managed to secure TV coverage for it’s annual Olivier Awards event.
The 2011 awards, which will be held on 13 March 2011 at the Theatre Royal Drury Lane, will be covered extensively by the BBC on television, radio and online.
The Society will also enlist BBC Radio 2 once again to help promote the Audience Award, which is voted for by members of the public. Last year 55,000 theatregoers voted and Wicked was crowned the Most Popular Show.
We admit to doing our fair share of bitching and moaning in the past over the lack of mainstream coverage for the UK’s most important theatre awards ceremony (see Tonys tension as Broadway bitches back), and we are delighted that SOLT has made it a priority and made this happen.
CBS television’s annual coverage of the Tony Awards secures an unprecedented level of US and international publicity for Broadway theatre. In an age of severe arts cuts, ensuring that the West End is showcased on national TV and radio- and around the world – is an absolute priority.