Westendtheatre.com, the website for London Theatre, has launched a new-look site.

Created in-house by parent company Silver Sea Media, the new design follows the site’s consistent growth since its launch in 2007, to become one of the premiere websites covering London’s West End.

The redesign opens out the website to reflect the increasing demand for news and information on London theatre, with greater emphasis on showbiz stories and profiles, entertainment and industry news and comment, and the tracking of events and activity in and around London’s Theatreland. The design, which includes a new colour palette, also places greater emphasis on Westendtheatre.com’s comprehensive ticketing and booking functionality, in partnership with Encore Tickets.

New features on the site include a Twitter Watch strand to follow West End celebrities and stars on the popular social networking platform, improved coverage of actors and actresses appearing in London and increased use of tools to help theatregoers plan a trip to the capital – including Theatreland maps, and guides to matinees and Sunday performances.

Paul Raven, director of Westendtheatre.com, said: “We are delighted to be able to unveil a new-look Westendtheatre.com. From today, new digital features will combine with our news, reviews and ticketing to offer an unparalleled level of coverage and interactivity.  We intend to continue to add new features to ensure that the innovation that has been central to Westendtheatre.com continues into the future.”

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