The cast of White Christmas performed at a free event on Bond Street last night to launch the show

The cast of White Christmas performing at the launch. Photo montage courtesy of Roy Tan

The cast of White Christmas performing at the launch. Photo montage courtesy of Roy Tan

The cast of White Christmas appeared on a snowy Bond Street in London yesterday evening (29 October 2014).

Aled Jones, Tom Chambers, Wendi Peters, Graham Cole and the cast of White Christmas the Musical performed at Fenwick of Bond Street to launch the big new West End show.

The event marked the official start of Christmas on Bond Street as famous department store Fenwick of Bond Street came together with big new West End musical Irving Berlin’s White Christmas.

The corner balcony at Fenwick’s was reopened for the event – the first time since the end of World War II.

Aled Jones and the cast sung the title song from the show, under a blanket of virtual snow.

White Christmas starts its run at the Dominion Theatre from 8 November 2014, and marks the first time that the musical has been performed in London. The show will also celebrate the 60th anniversary of the much-loved Bing Crosby film.

LINKS

Book tickets to WHITE CHRISTMAS at the Dominion Theatre

Fenwick of Bond Street website