Whenever we survey London theatre audiences there is one complaint that comes up again and again.

Design of the new seats at the Fortune Theatre, by Kirwin & Simpson containing ProBax technology from NuBax

Design of the new seats at the Fortune Theatre, by Kirwin & Simpson containing ProBax technology from NuBax

“We know that London theatres are historic and built for small Victorians, but why do the seats have to be so damn uncomfortable?”

Well good news is here. The largest theatre owner in the West End, the Ambassador Theatre Group, plan to address the back-ache with the roll-out of a new theatre seat.

The award-winning ProBax seats, we are told, are also available in Lotus cars (sounds comfy) and “use dual density foams to encourage an anatomically correct posture in the seat occupant… and dramatically increases the comfort experience for the seat user.”

The first venue to be fitted with the new seats will be the Fortune Theatre on Russell Street in Covent Garden, home to The Woman in Black. We recently featured the venue, as it is getting a much-needed external makeover, but ATG are also making the inside more comfortable with the new ergonomic seating.

Plans are afoot to roll the seats out across ATG’s other venues in London and the UK. Let’s hope that other theatre owners swiftly follow suit.

LINKS

Book tickets to The Woman in Black at the Fortune Theatre in London

More news on the Fortune Theatre