American Express and the National Theatre today announce a major new multi-year partnership.
American Express will work with the National to support the Theatre through several different strands of commercial and philanthropic activity on both sides of the Atlantic, including headline sponsorship of one prominent production each year on the South Bank in London. American Express will also support the gala performance of the National Theatre’s acclaimed production of War Horse in New York, ahead of its opening at the Lincoln Center in April.
This new partnership builds on American Express’ history of supporting the best in the arts from around the world and will form a key part of the company’s strategy of providing American Express Cardmembers with special access to memorable experiences across a broad range of entertainment categories. The relationship with the National Theatre will be a valued addition to American Express’ ‘Preferred Seating’ programme, which offers Cardmembers priority tickets and ‘meet and greet’ opportunities at many of the country’s most sought after music concerts, film premieres and other entertainment events.
Raymond Joabar, UK Managing Director, American Express, comments: “We are delighted to be working with such an internationally respected organisation as the National Theatre to give our Cardmembers access to some of the best theatre the UK has to offer. This new partnership further builds on our support for the arts in the UK and around the world, including the National’s neighbour, the British Film Institute.”
Nicholas Hytner, Director of the National Theatre, said: “I warmly welcome our new partnership with American Express, which expands and builds on our very successful established relationship. The loyalty and commitment of our corporate partners is vital in enabling the National to thrive; the generosity of American Express will help us to continue programming an exciting and adventurous repertoire for the widest possible audience.”
Release issued by: National Theare press office